SEO-Friendly Blog Posts: How and Why to Write Them

seo friendly content

Every business can benefit from incorporating SEO blog writing into their digital strategy. Having a blog on your website allows your brand to target new keywords and share useful, helpful, and original content with your target audience.

To write SEO-friendly blog posts, it’s essential to ensure that your company’s content is optimized for the right keywords, shown to the right target audience, and is properly crawled, indexed, and understood by search engines.

Here’s a complete guide on how to write SEO-friendly blog posts and the many benefits of having a library of useful content assets that permanently live on your website.

To learn how to write seo-friendly blog content, sign up for LinkGraph’s SearchAtlas software. Our software includes powerful content tools like the SEO Content Assistant, Blog Topic generator, and our Meta Tag Optimizer.

What is SEO-friendly Blog Content?

Google looks to fill search engine results pages with unique, original, and valuable content. Blog posts are an excellent opportunity for your brand to demonstrate industry expertise and authority.

Creating SEO-friendly blog posts encompasses more than just keyword research and meta tag optimization. Google looks for other relevance and quality signals on the page, like semantic richness, originality, content length, topical depth, and even expert authorship.

The effective use of keywords and backlinks are ideal means of signaling relevancy and authority. However, content quality remains Google’s number one priority. The most important goal to strive for with every blog you publish is to satisfy the searcher’s intent.

The best way to begin formulating SEO-friendly blog content is to examine trending topics within your current niche. To start generating ideas, consider the following questions.

  • What industry-related questions does my target audience have?
  • Does my company have any special areas of expertise?
  • What are trending topics that my company has authority in?
  • Does my audience need help understanding my products or services?
  • What topics are my competitors writing about?

Why are SEO Blog Posts Important?

There are so many benefits to regularly publishing blog content on your website. These benefits extend beyond just helping your audience, but have major benefits to improving your overall rankings in search engines.

  • Blog content can increase your total keyword rankings, meaning more market share
  • Having permanent content assets on your website can drive traffic for the long-term
  • Showing up for lots of relevant keyword searches in your industry improves brand awareness, even if the user doesn’t click to your website
  • Does my audience need help understanding my products or services?
  • Blog posts are great assets to link to and are a safe way to increase your site authority through link building

How to Write SEO-Friendly Blog Posts

Blog writing can be informational, insightful, or in the style of a how-to guide. But in summary, great quality blog content provides readers with a better understanding of the particular topic they are researching.

Blog writing for SEO success can seem complicated given the intricacy of search engine ranking factors. But to simplify the process, know that search engines and users define great content by the following qualities:

  • Relevancy
  • Comprehensiveness
  • Readability
  • Authority

Keeping these four elements in mind will help your brand perfect its content strategy while building brand awareness and fostering industry relationships through blog content.

1. Find Relevant Topics Through Keyword Research

Relevancy is one of Google’s driving factors in earning page 1 SERP rankings. That’s why first and foremost, your SEO blogging should always be guided by a strong keyword strategy.

To start identifying relevant keyword targets for blog posts, do the following.

2. Find Blogging Opportunities with the Keyword Researcher

The Keyword Researcher tool in your dashboard can help you find multiple relevant keyword phrases that present blogging opportunities.

Most likely, your primary product or service pages are targeting the most valuable keywords in your industry. Blog posts, however, present the opportunity to target relevant long-tail keyword phrases. Long-tail keywords usually have smaller search volume but still display strong search intent.

To get started, input the primary keyword target that you want to rank for into the Keyword Research tool. Then, use the “Related Keywords,” “Autocompletes,” and “Questions,” feature to see other phrases users are entering into the Google search bar that have a relationship to your primary keyword target.

Keyword metrics for “recruiting software” as seen in the Keyword Researcher tool
Once you have a list of relevant keyword targets, you can start generating blog ideas around them.

3. Use the Blog Ideas Feature in the SEO Content Assistant

To generate blog post ideas, you can certainly rely on the power of your own creativity and brainstorming. But if you need a little more help, use the Blog Ideas tool in your SearchAtlas dashboard.

First, enter the keyword target that you want to create a blog post around.

Final Thoughts on How to Write SEO-Friendly Blogs

Due to the benefits to keyword rankings, industry authority, and brand awareness, there is really no reason not to be publishing blogs on your website.

But we realize some site owners don’t have a team of in-house writers to be regularly crafting optimized blog content.

If that’s the case for you brand, LinkGraph is always here to help. Our editorial team can create useful, optimized content for your target audience. Learn more about our blog writing services with one of customer success managers to learn more.

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